When it comes to choosing a window film, there are many factors involved. Of course, performance is key, but other aspects to consider would be price, warranty, aesthetics, and durability. Whether we like to admit it or not, there is a very serious undertone to the saying, “You get what you pay for”. Quality products last longer, look better, hold up stronger, and provide solutions better than inferior products. Although we do offer more cost effective paths to similar goals, our service strategies have always pointed towards quality over price. Our investment into the Window Film Industry includes years of using 3M as our “go-to” brand, but with modern marketing spanning across the globe, it’s hard not to notice when new technology starts making its way towards center stage. This is why we now offer another brand of window film, Hüper Optik.

Now the question is, what’s the difference, and how does it affect the consumer?

To fully understand what the difference is, it must first be understood why we offer two very competitive brands. First of all, window film is not a “one size fits all” kind of deal; if it were, there would only be one brand with one film, and it would come standard in every home and business. One homeowner may want a very dark film to block the glare on their brand new HD TV, while their neighbor may only want to lower energy costs, by reducing heat and still letting in the natural light. A retail business would likely want a more clear film to allow potential customers to see their products, while a doctor’s office would be more inclined to install a more reflective film that would make it hard for passersby to see clients in the waiting room. That being said, every window film has its place.

Here are a few highlights of each brand:

3M

• Invented window film in 1966
• American technology, manufactured in the U.S. & Asia
• 23 Sun Control films
• 66 Decorative films
• 11 Security films
• 5 Exterior films
• Brand recognition
• Most commonly used films are metalized and have a reflective appearance (these “shiny” films can provide daytime privacy)
• Offers a ceramic film, but it has some production issues and can be pricey
• Offers a limited lifetime residential warranty and up to a 15 year commercial warranty
• www.3m.com/windowfilms

Hüper Optik

• World’s first patented nano-ceramic film
• German technology, manufactured in the U.S & Germany
• 21 Sun Control films
• 5 Decorative films
• 5 Security films
• 3 Exterior films
• #1 window film in Asia
• Most commonly used films are more optically clear with limited reflections
• Offers a limited lifetime residential warranty and up to a 15 year commercial warranty
• www.huperoptikusa.com

 

Still not sure which brand or type of film is right for you? Feel free to call us for a Free quote. We would love to answer your questions, show you samples, and give you a cost estimate for any projects you have!